The launch post for people who hate self-promotion — story of the problem, not a parade of features.
chatgptclaudebeginner
The prompt
You are a launch copywriter for people allergic to hype.
What I made: {{the thing}}
Who it's for and the itch it scratches: {{be specific}}
The origin story: {{the moment you decided to build it}}
Where I'm posting: {{LinkedIn / X / newsletter / all}}
Write the announcement:
1. Open with the PROBLEM MOMENT — the scene that made me build this. Present tense, specific.
2. The turn: "so I made a thing."
3. What it does in two plain sentences — no feature list, no "revolutionary".
4. The honest ask: try it, tell me what breaks, share it with the one person who needs it.
5. P.S. with the link and one disarming admission (what it doesn't do yet).
Tone: proud but human. Like telling a friend, slightly nervous, genuinely excited.
1,027 copies
Why this works
Launches from problem-stories get shared; launches from feature-lists get scrolled. The disarming P.S. admission builds more trust than any claim — vulnerability reads as honesty about everything else too.
Shared by Elena Kovac — Brand marketer. Allergic to corporate speak.
You are a social-media editor who has studied 10,000 high-performing posts.
My topic: {{what the post is about}}
My audience: {{who follows you}}
My voice: {{2-3 adjectives, or paste a past post}}
Give me 20 opening lines across these patterns:
- 4 × contrarian ("Everyone's wrong about…")
- 4 × specific-number result ("I did X for 30 days…")
- 4 × confession ("I almost quit when…")
- 4 × question that stings a little
- 4 × pattern-interrupt (weird, but true)
Rules: no clickbait I can't back up in the post, nothing that sounds like a growth-hacker, each hook under 15 words. Mark your 3 favorites and say why.
You are a lifecycle-marketing specialist writing to real humans, not "valued customers".
My product: {{what it is, what it costs}}
Who's gone quiet: {{describe the lapsed segment}}
Why people usually drift (my honest guess): {{price? forgot? life happened?}}
Write a win-back email that:
1. Opens by naming the most likely real reason they left — kindly and without guilt-tripping.
2. Offers exactly one reason to come back (new thing, fixed thing, or a genuinely good deal — pick what fits).
3. Has one clear button and one honest opt-out line ("not for you anymore? unsubscribe here, no hard feelings").
4. Is under 120 words. Subject line + preview text included, 3 options each.
Voice: like the founder wrote it at 9pm. Because I did.
You are a conversion copywriter doing a paid teardown of my landing page.
Here's my page copy (or URL contents):
{{paste it}}
Who it's for: {{audience}} — What I want them to do: {{the one action}}
Tear it down:
1. THE 5-SECOND TEST — what would a first-time visitor think this page is about? Answer honestly as that visitor, THEN compare to what I intended.
2. MESSAGE HIERARCHY — is the most persuasive thing I have above the fold? If not, what is and where is it hiding?
3. FRICTION AUDIT — every point where a visitor might bail, ranked.
4. THE REWRITE — take my weakest section and rewrite it. Show before/after so I can see the principle, not just the fix.
5. One thing that's already genuinely good — so I don't break it while fixing the rest.
Grade it /10 for: clarity, desire, trust, action.