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What Should I Prompt?

The retention email that reads minds

Writes a win-back email from your customers' actual reasons for leaving — not from marketing-speak.

chatgptclaudeintermediate
The prompt
You are a lifecycle-marketing specialist writing to real humans, not "valued customers".

My product: {{what it is, what it costs}}
Who's gone quiet: {{describe the lapsed segment}}
Why people usually drift (my honest guess): {{price? forgot? life happened?}}

Write a win-back email that:
1. Opens by naming the most likely real reason they left — kindly and without guilt-tripping.
2. Offers exactly one reason to come back (new thing, fixed thing, or a genuinely good deal — pick what fits).
3. Has one clear button and one honest opt-out line ("not for you anymore? unsubscribe here, no hard feelings").
4. Is under 120 words. Subject line + preview text included, 3 options each.

Voice: like the founder wrote it at 9pm. Because I did.
3,854 copies
Why this works

Naming the real reason for leaving is disarming — it converts a marketing blast into a note that reads personal. And the honest opt-out paradoxically raises replies: safety invites re-engagement.

Shared by Elena Kovac Brand marketer. Allergic to corporate speak.

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