Build an image prompt for a post that stops the scroll — matched to the platform and your brand.
midjourneychatgptbeginner
The prompt
Help me prompt a visual for a social post.
The post is about: {{topic}} — Platform: {{IG / LinkedIn / X / TikTok thumbnail}}
Brand vibe: {{3 adjectives}} — Any text/logo overlay planned? {{yes/no}}
Build: 1) THE CONCEPT — one strong visual idea that fits the message and stops the thumb (not a generic stock vibe). 2) COMPOSITION — leave space if text goes on top; think about the tiny-thumbnail test. 3) THE PROMPT with style, mood, color, aspect ratio right for the platform. 4) TWO ALTERNATES — a bold one and a clean one. 5) THE THUMBNAIL CHECK — will it read at small size? Optimize for stopping the scroll, not gallery-wall beauty.
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Why this works
Social visuals live or die at thumbnail size in a fast scroll; designing for the tiny-preview test and leaving room for overlay text beats a beautiful image that's illegible in the feed.
Shared by Elena Kovac — Brand marketer. Allergic to corporate speak.
Act as a commercial photography director planning a hero shot.
My product: {{what it is}}
Brand mood: {{3 adjectives — e.g. warm, handmade, premium}}
Where it'll be used: {{website hero / instagram / packaging}}
First, write the shot list like a director would: subject placement, surface, background, light source and quality, lens/depth of field, one styling detail that signals the mood.
Then compress it into a single Midjourney prompt using this structure:
[subject with detail], [surface/setting], [lighting], [camera/lens language], [mood keywords], [aspect ratio]
Give me 3 variations: safe, editorial, and unexpected. Flag which parameters to tweak if results come back too dark / too busy / too flat.
Help me write an image prompt for a product mockup.
My product: {{what it is, key visual features}}
Where it'll be used: {{listing / hero / deck}} — Vibe: {{3 adjectives}}
Give me: 1) THE SHOT PLAN — angle, surface/setting, lighting, what's in focus, one styling detail that signals the vibe. 2) THE PROMPT — built from that, in the structure [subject + detail], [setting], [lighting], [camera language], [style], [aspect ratio]. 3) THREE VARIATIONS — clean/minimal, lifestyle/in-use, and bold/editorial. 4) THE FIX-ITS — what to change if the result looks too flat, too busy, or fake. Optimize for 'I'd click buy', not 'pretty'.
My image prompt isn't working. Diagnose and fix it.
My prompt:
{{paste it}}
What I got vs. what I wanted: {{describe the gap}}
Tool: {{Midjourney / DALL-E / etc.}}
Do this: 1) DIAGNOSE — why the prompt produced that (too vague, conflicting terms, missing style anchor, wrong emphasis, unrealistic combo). 2) THE REWRITE — a cleaner version with the fix, keeping what worked. 3) WHAT EACH CHANGE DOES — so I learn, not just copy. 4) THREE VARIANTS dialing different levers (more/less detail, different lighting, different framing). 5) THE ONE PARAMETER most likely to close the gap. Teach me to fish.