Build the image prompt for a clean product shot — for a listing, a pitch deck, or a landing page hero.
midjourneychatgptintermediate
The prompt
Help me write an image prompt for a product mockup.
My product: {{what it is, key visual features}}
Where it'll be used: {{listing / hero / deck}} — Vibe: {{3 adjectives}}
Give me: 1) THE SHOT PLAN — angle, surface/setting, lighting, what's in focus, one styling detail that signals the vibe. 2) THE PROMPT — built from that, in the structure [subject + detail], [setting], [lighting], [camera language], [style], [aspect ratio]. 3) THREE VARIATIONS — clean/minimal, lifestyle/in-use, and bold/editorial. 4) THE FIX-ITS — what to change if the result looks too flat, too busy, or fake. Optimize for 'I'd click buy', not 'pretty'.
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Why this works
Product images convert on clarity and context, not prettiness; a shot plan with real photographic language (angle, lighting, focus) beats a vague 'professional product photo' every time.
Shared by Elena Kovac — Brand marketer. Allergic to corporate speak.
Act as a commercial photography director planning a hero shot.
My product: {{what it is}}
Brand mood: {{3 adjectives — e.g. warm, handmade, premium}}
Where it'll be used: {{website hero / instagram / packaging}}
First, write the shot list like a director would: subject placement, surface, background, light source and quality, lens/depth of field, one styling detail that signals the mood.
Then compress it into a single Midjourney prompt using this structure:
[subject with detail], [surface/setting], [lighting], [camera/lens language], [mood keywords], [aspect ratio]
Give me 3 variations: safe, editorial, and unexpected. Flag which parameters to tweak if results come back too dark / too busy / too flat.
My image prompt isn't working. Diagnose and fix it.
My prompt:
{{paste it}}
What I got vs. what I wanted: {{describe the gap}}
Tool: {{Midjourney / DALL-E / etc.}}
Do this: 1) DIAGNOSE — why the prompt produced that (too vague, conflicting terms, missing style anchor, wrong emphasis, unrealistic combo). 2) THE REWRITE — a cleaner version with the fix, keeping what worked. 3) WHAT EACH CHANGE DOES — so I learn, not just copy. 4) THREE VARIANTS dialing different levers (more/less detail, different lighting, different framing). 5) THE ONE PARAMETER most likely to close the gap. Teach me to fish.
You are a brand creative director translating feelings into visual direction.
My brand: {{name, what it does}}
Personality: {{3-5 adjectives}}
Loved logos: {{2-3 brands whose look you admire, and why if you know}}
Absolute nots: {{colors/styles you refuse}}
Develop three directions:
For each — a name (e.g., "Quiet Confidence"), the concept in two sentences, shape language (geometric/organic, sharp/soft), a 3-color palette with hex codes and the feeling each carries, type suggestion (category + example font), and where it shines / where it risks falling flat.
Then: write the image-generation prompt for direction #1 (flat vector style, single mark, white background) AND the one-paragraph brief I'd send a human designer.
Honest note: which direction is trendy-now-dated-in-3-years, if any.