Turn a vague vibe into a coherent visual direction plus the prompts to generate it — for a brand, room, or project.
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The prompt
Help me turn a vibe into a mood board direction.
The project: {{brand / room / event / product line}}
The feeling I'm chasing: {{adjectives, references, a song even}}
Anything fixed: {{must-have colors, constraints}}
Produce: 1) THE DIRECTION — name it and describe the coherent aesthetic in 3 sentences. 2) THE PALETTE — 4-5 colors with hex and the role each plays. 3) THE TEXTURES & MOTIFS — materials, shapes, patterns that belong. 4) SIX IMAGE PROMPTS that together form a cohesive board (hero, texture, detail, atmosphere, etc.), all sharing the palette and mood. 5) WHAT DOESN'T BELONG — the tempting things that would break the vibe. Cohesion over collecting pretty things.
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Why this works
Mood boards fail when they're a pile of unrelated pretty images; naming one direction with a shared palette and an explicit 'what doesn't belong' list forces the cohesion that makes a board actually usable.
Shared by Elena Kovac — Brand marketer. Allergic to corporate speak.
Act as a commercial photography director planning a hero shot.
My product: {{what it is}}
Brand mood: {{3 adjectives — e.g. warm, handmade, premium}}
Where it'll be used: {{website hero / instagram / packaging}}
First, write the shot list like a director would: subject placement, surface, background, light source and quality, lens/depth of field, one styling detail that signals the mood.
Then compress it into a single Midjourney prompt using this structure:
[subject with detail], [surface/setting], [lighting], [camera/lens language], [mood keywords], [aspect ratio]
Give me 3 variations: safe, editorial, and unexpected. Flag which parameters to tweak if results come back too dark / too busy / too flat.
Help me write an image prompt for a product mockup.
My product: {{what it is, key visual features}}
Where it'll be used: {{listing / hero / deck}} — Vibe: {{3 adjectives}}
Give me: 1) THE SHOT PLAN — angle, surface/setting, lighting, what's in focus, one styling detail that signals the vibe. 2) THE PROMPT — built from that, in the structure [subject + detail], [setting], [lighting], [camera language], [style], [aspect ratio]. 3) THREE VARIATIONS — clean/minimal, lifestyle/in-use, and bold/editorial. 4) THE FIX-ITS — what to change if the result looks too flat, too busy, or fake. Optimize for 'I'd click buy', not 'pretty'.
My image prompt isn't working. Diagnose and fix it.
My prompt:
{{paste it}}
What I got vs. what I wanted: {{describe the gap}}
Tool: {{Midjourney / DALL-E / etc.}}
Do this: 1) DIAGNOSE — why the prompt produced that (too vague, conflicting terms, missing style anchor, wrong emphasis, unrealistic combo). 2) THE REWRITE — a cleaner version with the fix, keeping what worked. 3) WHAT EACH CHANGE DOES — so I learn, not just copy. 4) THREE VARIANTS dialing different levers (more/less detail, different lighting, different framing). 5) THE ONE PARAMETER most likely to close the gap. Teach me to fish.