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What Should I Prompt?

Tear down a competitor honestly

Study a competitor to find the gap you can own — their strengths, weaknesses, and what they're ignoring.

claudechatgptintermediate
The prompt
Help me analyze a competitor to find my opening.

The competitor: {{name / describe them}}
What I know about them: {{their offering, pricing, positioning, reviews}}
My business: {{what you do}}

Analyze: 1) THEIR STRENGTHS — what they genuinely do well (don't underestimate them). 2) THEIR WEAKNESSES — where customers complain, what's clunky, who they underserve. 3) THE GAP — the specific customer or need they're ignoring that I could own. 4) THE TRAP — don't just copy them; where would matching them be a losing game? 5) MY WEDGE — the sharpest angle to differentiate, in one sentence. Base it on their actual customers' complaints, not vibes.
689 copies
Why this works

Copying a competitor means competing on their terms where they're strong; finding the customer they underserve gives you a wedge to own instead of a fight you'll lose on their home turf.

Shared by Elena Kovac Brand marketer. Allergic to corporate speak.

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